Marketing and Sales

Heatmap

Visualize in real time where your customers interact the most, improve product placement, and optimize your promotional campaigns. To achieve this, Linceo uses computer vision and movement analysis to detect areas with higher concentrations of people and their movement patterns. It can be configured to generate detailed reports, helping to optimize space distribution, enhance the customer experience, and maximize the impact of marketing strategies.

Benefits

• Identification of high-traffic areas to improve product positioning.
• Optimization of commercial space design and layout.
• Improved product distribution in stores.
• Data-driven analysis to enhance campaigns and marketing strategies.

Applications

• Stores and supermarkets to strategically place products.
• Shopping malls to optimize space layout and customer flow.
• Events and trade fairs to analyze public interaction with stands and key areas.

Success Cases

• Implementation in retail stores increasing sales conversion.
• Use in supermarkets to relocate key products and improve customer experience.
• Application in events to evaluate the effectiveness of booth distribution.